
The MaineAlbum Announcement
- Client
- The Maine
- Date
- January 21, 2026
- Show scale
- 100 drones
- Event type
- Music & Brand
About This Show
We produced a 100-drone show for The Maine on January 21, 2026, revealing the band’s new album and its release date.
What the Night Needed
An announcement show has one job: deliver one piece of news, legibly, in one moment, for an audience that mostly sees it afterward on a phone.
How We Designed It
The formations carried themes from the new album’s cover alongside imagery from the band’s past, then revealed the album and its release date.
Planning the Venue
The band and their audience watched from the top of a parking garage the band used to practice at, with the show in open sky beside it.
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